All travel content should be available free online
Thursday, July 30th, 2009You may remember that I wrote about WH Smith’s decision to only stock Penguin travel guide books in UK airports, and well that seemed to annoy quite a few people. Many of you asked why travellers would pay for a guide book when they can download guides online for free. Fair point.

Pay for travel content
Recently I have been carrying out some research on destination websites for my latest project My Life in Leeds and tonight I stumbled upon two websites called Globalista and Hg2. What surprised me is that on both of these sites you have to pay for the content.
Surely no one is going to pay for the content when it can be obtained for free online?
Paid content model doesn’t work online
I do not think I would pay for travel guide content, no matter who has written it, or how professional it might be. For me to purchase one of these guides then I would have to see value for money and I do not see that in destination content.
I remember watching Dragon’s Den a few years ago and one of the people wanting funding had this idea of creating a paid membership travel guide, and the Dragon’s laughed them out of the room, simply because travellers could find this information online just as quick, and for free.
Why pay when it’s free
When you search around the web you will find tons of trip planning sites like Travelmuse and Tripwolf, all of them have a mixture of user generate content and online tools. While I think they are too many of these types of sites, I do find some of them helpful for researching my next holiday destination.
I cannot see the pay-for-guides model working in travel online.
This post was syndicated from the Travel Rants Blog.
All travel content should be available free online

















