Consumers pay more due to hotel pricing affiliate issue
Friday, March 19th, 2010Book a hotel and you expect the price to be the same no matter if you found the hotel booking site through Google, or another channel, right? So, I was surprised to find out that booking a hotel with Vivastay through an affiliate link, the consumer receives a higher price than booking direct.

Here are the screenshots of the pricing via an affiliate link and a search direct on their website.
Vivastay’s response to my query
Tonight I contacted Vivastay for their response.
“The reasons for doing this were not due to a dishonest attempt to mislead any affiliates as we are very new to the arena of affiliate marketing (6 months) and were never advised by networks that price variations via different channels were inappropriate or against any network policy.
Due to the overwhelming response by affiliates to the matter we are actively working on rectifying this and expect to have this fixed in the next few days.”
Issue to be fixed soon
To be fair to Vivastay, the response I received was quick and apologetic and they did go on to apologise to consumers, but I am left wondering how many customers have been wrongly charged for their hotel in the last six months. Hopefully the issue will be fixed soon, I’ll update this post.
Thoughts on affiliate programs and incorrect pricing
A wider question is why aren’t the affiliate networks not informing companies that this is against their terms of service, if it isn’t then how many other travel companies are doing the same? Please add your thoughts about this issue in the comments section below.
This post was syndicated from the Travel Rants Consumer Blog.
Consumers pay more due to hotel pricing affiliate issue










